Dyad Strategies
Whitepaper 2022
The Impact of Recruitment Timing and Structure on Fraternity
& Sorority Chapter Culture
Introduction and Overview
Who joins fraternities and sororities? Why do they join? How do the joining processes on college campuses impact who joins and, more importantly, who does not join? And how do all of these things ultimately impact the culture of fraternity and sorority chapters?
These are the questions at the heart of the 2022 Dyad Strategies Whitepaper. The answers to these questions should be of the highest importance to FSL professionals seeking to align the fraternity/sorority experience with the changing expectations of host campuses and to prepare fraternity and sorority chapters for seismic demographic shifts on college campuses over the next decade. Ultimately, the pipeline of students joining fraternities and sororities is arguably the single most important factor influencing the culture of fraternity and sorority chapters. Our ability to influence culture is contingent upon our ability to influence that pipeline.
In this whitepaper, we will examine motivation to join, intent to join, recruitment style, timing and structure and how all of these things are interconnected and ultimately influence the culture of fraternity and sorority chapters. The goal of this whitepaper is to provide data to inform conversations within higher education about the timing and structure of recruitment processes on college and university campuses.